Product development is the bridge between the research and marketing process
Its key function is to rigorously test products in various agro-climatic regions and compare the yield to benchmark products of competitors. Our products undergo a rigorous state gate screening process comprising six stages prior to commercial release. Seed Production and Disease Screening are an instrumental part of product development with testing spread across 40 locations, 8 centres and all agro-climatic zones of India.
Trials are conducted in three phases to thoroughly test the performance of products before recommending for a national launch. The three different phases of trials are MLT (Multi Location Trial), LST (Large scale Trial) and Demonstrations. For the Multi-level trials, we have eight stations – each at a different agro-climatic zone divided across the length and breadth of the country.