Our new year begins with a bang as we celebrate the iconic and eagerly awaited “Hurda Party” on the second Sunday of January. Hurda is roasted tender Jowar that makes for a very tasty snack and is grown on our farms. With over 1000 invitees from company suppliers, distributors and stakeholders to employees and their families, everyone comes together to celebrate the first harvest of the new year. Apart from enjoying the delicacy, they also participate in slice-of-farm-life activities specially curated for this event.